∷ Beijing Yifang Foundation → Development of Public Welfare Sector [Research] → 2014
• Promotion of NGOCN’s Weekly Publication
Partner Organization: China Agricultural University
Project Duration: Dec 2014 - Dec 2015
Project Status: Completed
The purpose of this project was to improve NGOCN’s weekly charity publication in order to promote the public welfare sector to mainstream society. Together with other channels of communication, this electronic weekly publication was created so that the public would have easy access to any updates and developments in the sector. By doing so, raise the professional standards of the Chinese public welfare sector and at the same time help in educating the public. The editorial team hired professionals to optimize the layout, design and WeChat content to improve the reader’s reading experience. The changes initiated were based on a reader survey conducted in the second half of 2014.
The Beijing Yifang Foundation was the sole sponsor of the project.